Toolkits SEO tests
Measure what your SEO changes really did
Record a change to some pages and the day it went live. Rankrama compares their clicks, impressions, CTR and position before and after, against the whole site over the same days.
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What you get
Before and after, fairly
The 14, 28 or 56 days before the change are compared with the same number of days after it. The change day itself is left out.
The whole site as a control
Tested pages are measured against the whole site over the same days, which accounts for seasonality and Google updates.
A verdict you can act on
Positive, negative, no clear effect or not enough data yet, with the net effect and the estimated clicks gained or lost.
In detail
Every page, before and after
A daily chart marks the change day, and a per-page breakdown shows how each tested page moved. The net effect is the tested pages' change minus the whole site's change.
- A list of URLs or "URL contains" text
- Clicks, impressions, CTR and average position
- Estimated extra or lost clicks
Measure a change the moment you see it
When change monitoring detects a change, such as a new title, its "Measure impact" link opens a test that is already filled in.
- "Measure impact" on detected changes
- Members create tests, admins edit or delete them
- Free, with your own Search Console data
By the numbers
- 14–56
- days compared on each side of the change
- 4
- metrics: clicks, impressions, CTR and average position
- 0
- extra cost: tests use your own Search Console data
How it works
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01
Record the change
Choose the pages you changed, as a list of URLs or "URL contains" text, and the day it went live.
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02
Pick the window
14, 28 or 56 days on each side of the change.
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03
Read the verdict
Positive, negative or no clear effect, with the net effect and estimated clicks behind it.
Questions
SEO tests
Do I need Search Console?
Yes. Tests use the project's own Google Search Console data, so Search Console must be connected. That is also why tests are free.
When is the result final?
Results are preliminary until the after-window is complete, about 3 days after it ends, because Search Console data arrives with a delay. With fewer than 7 days of data or fewer than 20 clicks, the verdict is "not enough data yet".
Why compare with the whole site?
The whole site over the same days acts as a control for seasonality and Google updates. The net effect is the tested pages' % change minus the site's % change.
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